From a New York Times profile of McKinsey & Co. CEO Dominic Barton and his efforts to change the company’s rules and culture regarding personal investment after insider trading scandals:
At McKinsey’s London office last fall, a recently hired associate sat at a computer for an orientation session. The associate worked at McKinsey as a business analyst several years earlier and then left the firm for a nongovernmental organization. During her first stint, she simply signed a form confirming that she understood McKinsey’s investing rules. This time, though, she had to walk through a 45-minute interactive program.
When McKinsey first introduced this tutorial, six employees refused to complete it, saying it was a sign that the firm was turning into a “nanny state.” They left the firm. To push recalcitrant employees to complete the test, McKinsey cuts off their email access until they comply.
The story says that all McKinsey consultants–not just new ones–have to complete tutorials such as the one described and senior partners in particular weren’t
to too happy about it. Barton persevered.