Ask Your Doctor How To Make A Pharma Commercial
Things are winding down here at The Haystack in anticipation of the long Labor Day weekend. But I thought I’d share a video of a Pfizer commercial from Canada that caught my eye- it’s part of an in-depth post at PhD biochemist Jovana J. Grbic’s ScriptPhD blog, which is all about the intersections of research, pop culture, and the media.
I’ll leave the in-depth analysis to ScriptPhD, but I thought this commercial played out like a mini-movie. I wonder what kind of feedback Pfizer will get on this “More Than Medication” campaign.