Theme Park’s Lessons For Pharma

Last weekend's Wall Street Journal has a quote from a theme-park-cum-playground-cum-museum owner that I thought could resonate in pharma circles. "When you have millions of people do something, something's going to happen no matter what you do," says Bob Cassilly, the 60 year old founder of St. Louis's City Museum. Now, he was simply responding to the fact that his facility, which boasts the "Monster Slide", an outdoor jungle gym, and a ferris wheel with a view of St. Louis's famed Gateway Arch, has been named in a couple dozen personal-injury lawsuits. But his words made me think about drugs in development and on the market. Side effects happen. But it's still important to keep getting better at avoiding them.

Author: Carmen Drahl

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