Why Doesn’t Radio Shack Sell 3D Printers?
About a year ago, I decided the best deployment of unused capital in my Scottrade account was to purchase shares of Radio Shack. My investment thesis was this: 1) I bought a TRS-80 there 30 years ago. 2) I made guitar effects pedals using Radio Shack parts there about 20 years ago. That’s it. The whole idea was predicated on nostalgia. I’m in the red thus far.
I have learned a lot about Radio Shack—the business side, not where they keep the capacitors—after the fact. (The capacitors are in a metal case with pull out drawers near the back.)
For instance, the profit center of the company is the stuff you normally think of when you think of Radio Shack: The thing that connects one electronic gizmo to another, like when you are installing an entertainment center. The problem is there isn’t much growth in that business.
The growth comes from smart phones and the like. The problem here is that the profits here are slimmer and Radio Shack has too much competition.
This is where 3-D printers come in and why my griping about Radio Shack is relevant to chemistry.
I’ve written about 3-D printing in the past. It is, essentially, a new technique for processing plastics. To make a part, one doesn’t need a costly mold. But the tradeoff is that the user can’t make many of the same part very efficiently. Thus, the technique is ideal for designers to make prototypes. And 3D printing also holds promise for hobbyists and tinkerers of all kinds, especially when firms such as 3D
Systems are offering machines for as little as $1,300.
It would seem like Radio Shack would be an ideal retailer for 3D printers and, perhaps more importantly, the consumables involved: cartridges of acrylonitrile-butadiene-styrene and polylactic acid. 3D printers are today very much like ham radios were 40 years ago and computers were 30 years ago: outlets for curiosity and creativity. 3D Printers are also cool. Who wouldn’t be fascinated seeing a 3D printer in a store, perhaps churning out a new object right before your eyes in a demonstration? Why, people might even walk into Radio Shack deliberately to see a 3D printer up close. It would be the first time the store had a draw since it did away with the Battery Club.
But there is a first retailer getting into the 3D printing business with 3D Systems printers: Staples. Is that a good fit? I suppose. They sell toner and report covers. It is the store of last resort for Blue Fun Tak in early September. I think Radio Shack would have been better, to be honest. But Staples outfoxed Radio Shack and that’s the point.