“Food That Doesn’t Contain Any Chemicals” – Guardian Science

Win these, if you can. Credit: Royal Society via Guardian Science

[See addendum at end of post] The Guardian? Say it ain't so! Ever wonder why the public has an irrational fear of anything labeled, "chemical"? Well. . . The book section of Guardian Science has been running a contest since 19th November to win six books shortlisted for the Royal Society Winton Prize for Science Books 2012.
The Better Angels of Our Nature by Steven Pinker The Information by James Gleick My Beautiful Genome by Lone Frank Moonwalking with Einstein by Joshua Foer The Hidden Reality by Brian Greene The Viral Storm by Nathan Wolfe
Lofty books, though I must admit to not having gotten to any yet (I'm currently stuck on Sid Mukherjee's Pulitzer prize-winning tome, The Emperor of All Maladies: A Biography of Cancer). To enter the contest, one need only answer four "science" questions (and, sadly, be a UK resident.). Let's take a lookie-see at one of those questions:

Umm. . . Credit: Guardian Science book section (Click image for source)

A mega-tip-of-the-hat the London nanochemist Suze @FunSizeSuze and Oxford's Nessa Carson @SuperScienceGrl for alerting me to this travesty via Twitter. As Suze tweeted:

So how I could win the contest if that's not a choice? Credit: @FunSizeSuze

Most surprising to me is that this contest has been up since Monday and will run through 29th November. That's another five days to attract ridicule. On one hand, I jest. But this is one serious example of why the public has chemophobia. We know several superb science journalists at The Guardian so I'm certain that the book editor(s) didn't run this quiz past them. But to let such a question go live online? To win six science books shortlisted for a major award? I hope that The Guardian will quickly remove this question and/or print a correction.   Addendum: After seeing a recent tweet from @guardianscience about their "(slightly tricksy) competition," I suspect that the question is meant to be one in which no answer is the correct answer. If so, they've done a lovely job in getting the social mediasphere to talk about the contest. I still object to using this as a trick since it feeds chemophobia among some, but I can also see that value in using it for a science book competition.

Author: David Kroll

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1 Comment

  1. It would be great if this was a teaser, and the “will help you lose weight” answer is noted as correct, with the explanation that there are no such foods.