arrow3 Comments
  1. qvxb
    Jan 22 - 2:59 pm

    Interesting name for the deodorant in the ad – Odorono (Odor? Oh, no!). Would the ad be more or less effective if the woman pictured was Ke$ha?

  2. Carmen Drahl
    Jan 22 - 8:55 pm

    The pull to just do what everyone else does is remarkably strong, I suppose. @qvxb-We’re coming up on the 100th anniversary of that 1919 ad– perhaps at that point Ke$ha will be an available spokesperson for the remake. :)

  3. Sarah Everts
    Jan 23 - 9:33 am

    @qvxb Yeah, I love the Odor? Oh No! play on words… Lots of awesome anti-sweat product names from the early days, including Veto, Mum, Stopette, and Hush.
    As for Ke$ha: Odorono has a track record for attracting big names: The Who featured it in a song…
    http://www.sing365.com/music/lyric.nsf/Odorono-lyrics-The-Who/080661F9BFB793F948256977002B7A1E
    http://www.youtube.com/watch?v=NtnKAKgN7f8

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