Twitter Takes Hold At #ACSDenver

The Twitterati were out in full force at this year’s ACS fall national meeting it seems. So much so that yesterday, ACS Web specialist Chris McCarthy (@CMcC_ACS) tweeted:

The tweeps were a-twitter at the #ACSDenver tweetup. Credit: Courtesy of George Ruger

I did a little analysis. #ACSDenver was tweeted >3x as much as the hashtags for Anaheim and Boston were and the meeting isn't even over.
According to McCarthy, the hashtag #ACSDenver was added to tweets from the meeting 1,770 times, whereas #ACSAnaheim and #ACS_Boston were only tweeted about 530 and 490 times, respectively. When asked what he thinks caused this major uptick, McCarthy says he thinks that a few factors contributed. A lot more tweets about the meeting were posted beforehand, he says. And there was a lot more retweeting. In addition, the ACS Pressroom, exhibitors, and local businesses used the hashtag more this time, he adds. The top tweeps of #ACSDenver were @ACSpressroom, @jokrausdu, @ACSNatlMtg, @rguha, and @pidgirl. Speaking of @pidgirl, or Jennifer Maclachlan, as she’s known outside the Twitterverse, she organized a “Tweetup” for attendees at the Denver meeting. Among the topics discussed, we're told, was nuclear chemistry and chemistry outreach activities. C&EN’s own Assistant Managing Editor Amanda Yarnell joined in the fun and had this to say:
“Members of #ACSDenver’s Twitterverse got to know each other in the flesh on Monday night. A dozen or so gathered at a rooftop sports bar overlooking Coors field, home of the Colorado Rockies. Although it might not have felt that way on the long walk from the convention center, it was worth the trip. Organized by @pidgirl, who works for a small Cape Cod, Mass.-based analytical instrumentation firm called PID Analyzers, the event emphasized how diverse the world of chemistry tweeters really is. The day jobs of those at the table included entrepreneur, science librarian, bench chemist, journal editor, graduate student, association executive, and science writer.”
Did you tweet from the meeting? And if so, why do YOU think this year’s participation on Twitter skyrocketed?

Author: Lauren Wolf

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  1. To put this in perspective… let’s compare to Science Online London, which started yesterday.

    Seats were limited at solo11 and I guess up to 200 people are physically attending the meeting. And I do not know the count of participants of Denver, but is most likely above 10 thousand. (Boston last year peaked to beyond 15 thousand).

    #acsdenver tweets rose up to 1788 when I checked the summary this morning, for the full week, while #solo11 made 3285 after the first day. Interestingly, while the top tweeter posted about 60 posts more (236 versus 176) with #solo11, the number first posters have both about 75 tweets.

    Of course, a stronger online engagement is to be expected of Science Online [London|New York]. This is also reflected on @lanyrd where I listed speakers with Twitter accounts:

    While virtually attending #acsdenver I particularly looked out for speakers online, but did not get beyond 10. #solo11 comes to 28 speakers with a twitter account.

    All in all, I do not believe it skyrocketed at all. It’s more that when you start with few, it is easy to double. And I even find 490 tweets on the low side for Boston, but hard to look at that now, as none of these tweets can still be found.

    If you really want to skyrocket next time, make sure that things are more organized; show that there is critical mass; have session organizers post twitter accounts for speakers; use something like @lanyrd to aggregated twitter accounts *and* presentation slides (@ChemConnector has some online for #acsdenver); etc.

  2. Egon, thanks for the analysis. I agree that about 2,000 tweets for a 10,000-plus attendee meeting that goes for an entire week is not exactly a flood. I’m not sure how ACS promotes the meeting hashtag ahead of time, but it is something to look into.