Yesterday, President Obama was at Penn State to press for more federal support of green buildings. In his speech promoting the Better Buildings Initiative, he suggested that many in his audience might not consider green buildings to be “sexy.” But I suspect that chemists have many reasons to find green buildings to be pretty darned appealing.
For one thing, green building materials research – like that conducted by a clean energy hub in Philadelphia headed by Penn State - can earn chemical firms a Presidential shout-out. The hub includes corporate partners Bayer Material Science, which is working on new materials for insulation and facades that save energy, and PPG Industries, whose researchers are creating walls that reflect sun and windows that reflect infrared, according to the President’s remarks.
He pointed out that making buildings (and homes) more energy efficient is a green upgrade that comes with no tradeoffs. The whole point of retrofitting (or building green from the start) is to save on energy costs. The roadblock, though, is the initial upfront cost, which is a cash expenditure. The President’s initiative - through tax credits and financing help – is supposed to minimize the up-front sticker shock. He’d like to pay for the cost of the program by rolling back “subsidies to the oil companies,” saying, “it’s time to stop subsidizing yesterday’s energy.”
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