Humorist On the Psychology of the Chevy Volt
The Washington Post’s Gene Weingarten – a humor columnist – has written a probing review of the new Chevy Volt for the newspaper’s weekly magazine. Weingarten writes that a quality American-made car would challenge his world view that the U.S. can’t make decent cars. I found his description of the psychology behind the engineering of the Volt to be quite compelling. I urge you to read the full article, because I don’t want to give away the review.
Here’s a snippet:
What makes the Volt the Darling of Detroit is that it has been reverse-engineered to match the perverse American psyche. Americans hate buying gas but love to drive. We definitely want to stick it to the sheikhs, and in the process maybe save the planet, so we want cars that run on sunshine, twigs and happy thoughts. But these cars also have to kick some ass. And be able to make an impulsive 90-mile run to Philly when we suddenly have a hankering for cheese steak. And we don’t want to worry about hunting for twig refueling stations along the way.
All of that is what the Volt is theoretically designed to deliver.