As I said yesterday, what Frank O’Connor of Heidolph Brinkmann is really excited about is Demo for Donations, which the company will implement at the ACS national meeting in San Francisco on March 21-25. According to O’Connor, Demo for Donations works like this: Meeting attendees sign up for a product demonstration at Heidolph’s booth, #1110, and Heidolph will contribute $10 per sign up to the Red Cross earthquake relief fund for Haiti.
Instead of mints, ballpens, or any of the usual freebie trinkets at exhibitions to get people to stop at their booth, Heidolph believes that Demo for Donations will attract more traffic because, as O’Connor’s explains, it offers attendees “a way to give something back to the community.” I warned O’Connor that the San Francisco might attract more than 12,000 people, and Heidolph could be deluged with sign ups. O’Connor’s expectations are conservative, about 1,500.
Well, ACS national meeting attendees, perhaps you can help O’Connor exceed expectations. Again the place to do something good for Haiti in San Francisco is booth #1110.
From Heidolph, I next visited Wyatt Technologies. They’re excited about a new instrument that measures something related to zeta potential and has a key application in protein drug formulation. I’ll tell more about this advance in Part 3. Right now I have to understand what zeta potential is. Can anyone help?