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A Carbon-Free Curiosity

carbonfree A friend of mine sent me this peculiar photo of carbon-free sugar and I couldn’t help but wonder: What in the world is hiding in this bag? Because the last time I checked, sugar was composed of carbon, hydrogen, and oxygen. Carbon isn’t exactly a negotiable ingredient within this tasty trifecta.

A quick visit to the Florida Crystals website, however, reveals the truly unfortunate nature of this wording. In the organic sugar world, “carbon-free” doesn’t mean the sugar is free of carbon. It apparently means the sugar has a low carbon footprint.

Whew! Glad I cleared that up.  Carbon-free “sugar” isn’t anything I want going anywhere near my morning coffee. It’d probably just water it down.

3 Comments

  • Sep 15th 200909:09
    by Lars Fischer

    This seems to be a novel variant of the nearly ubiquituous “chemistry-free” marketing shtick. I guess it was just a matter of time until someone went there…

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    Jun 14th 201010:06
    by H2O2

    H2O2…

    To whiten teeth rinse your mouth out with Hydrogen Peroxide before each brushing. In a jar or bowl make a paste using baking soda and hydrogen peroxide to use in place of toothpaste and brush with this after rinsing. The hydrogen peroxide does not tast…

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    Jul 7th 201010:07
    by Advertising Bloopers | Newscripts

    [...] ad reminded me of another that Newscripts has blogged about in the past. Florida Crystals advertises its natural sugar as being “carbon free.” Of course, [...]

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